“They’re a good client.” They just take a long time to pay.
The relationship is good, your business needs them, and the wait is starting to hurt. You can change how you get paid without losing them.
By Mel Curwood. More than 25 years working across New Zealand business, and nearly a decade helping trades, contractors and blue-collar businesses get paid in full, on time, every time. Over 350 of them.
A good client who pays slowly is still costing you, because every week you wait, your business is funding theirs. You do not have to choose between the relationship and being paid on time. The fix is usually in how the work is set up and invoiced, applied to everyone the same way, rather than in a difficult conversation with the client you value most.
A good client who pays slowly is still costing you.
Maybe they used to pay within the month and now it is closer to two. Maybe they have always taken their time, and the business has grown to the point where you can no longer carry it. Either way, the money does arrive. That is what makes it easy to put up with, and it is also the problem. While you wait, you have already paid the wages, the materials and the suppliers, so your business is acting as a free overdraft for theirs.
A lifting and transport operator we worked with was short every month, and every client was paying. The problem was never whether. It was when.
Move the same clients from long terms to seven or fourteen days, or to payment on completion for planned work, and for a lot of businesses that frees up a serious amount of working capital, money that is already yours and is simply sitting in somebody else’s account.
Why is it so hard to raise with a client you value?
Because the relationship genuinely matters. They give you steady work, they are good people to deal with, and losing them would hurt more than the wait does. So the sensible instinct is not to rock the boat. That instinct is understandable, and it is also how a long wait quietly becomes a longer one, because nothing ever tells the client it matters.
The way through is to stop making it about them. Be firm but fair, do what you say you are going to do, and hold the same rules whether they are a good payer, a bad payer, a friend or a stranger. This is just the way the business operates. Said like that, it is a policy rather than a complaint.
What can you change without rocking the boat?
More than you might think, and most of it never needs a hard conversation.
- Invoice faster. The day the job is done, while the client is still pleased with it. Every day between finishing and invoicing is added to the wait, and a quick invoice gives people the chance to pay you sooner.
- Ask for money up front on bigger jobs. A deposit, and progress payments as the work goes, so you are not carrying the whole job until the end.
- Shorten the due date for new work. Existing arrangements can stay as they are for now. New jobs go out on the new terms.
- Make it the default, then talk case by case. One standard for everyone, and a conversation with any client who genuinely needs something different.
None of this changes overnight. The more often the conversation happens, the more normal it becomes, for you and for them.
What changed when he made seven days the default.
One of our clients is an electrical contractor. We have seen a lot of the electrical businesses we work with get hurt over the last couple of years. Last financial year, when a lot of other electrical businesses were going backwards or closing, his grew. The one thing he changed was to put seven-day terms in place across the board, no matter who the customer was, and then negotiate case by case with anyone who wanted to do something differently.
The default did the work. Seven days became the starting point for everybody, and where a customer genuinely needed something different, that was a conversation he had rather than an arrangement that set itself.
What a good payment history can’t tell you.
A long record of being paid on time is real, and it says something good about the client. What it cannot tell you is what happens next. Experience breeds confidence, and confidence breeds complacency. The longer someone has paid well, the less anyone checks, the more work gets carried on their account, and the less likely you are to notice when something changes.
A customer can be a good payer until they are not.
Usually that has nothing to do with their character. Their own customer goes under, their market shifts, a big contract goes wrong, or the business changes hands, and their capacity to keep paying changes before anyone thinks to look. A strong relationship is valuable. On its own it is not a payment control.
So these are the moments worth looking again:
- They are paying more slowly than they used to.
- The business has been sold, or new people are making the calls.
- Their financial position has changed, or they are in some trouble they have not mentioned.
- You are about to take on a bigger job for them than usual.
If a client you trusted has already stopped paying altogether, that is a different situation, and what to do when a customer stops replying walks through it.
Being generous, on purpose.
Generosity is a real strength in a lot of the businesses we work with, and none of this is about having less of it. The aim is that generosity is consciously chosen, visible and affordable, rather than quietly funded through profit, the owner’s time, the team’s goodwill or cash flow.
It helps to separate price from terms. Mates rates on price is your choice. Mates rates on terms is where you get hurt.
If you bought the business, or took it over.
Whether you bought it or took it over from family, you inherit the reputation, the team and the client relationships. And quietly, without anyone saying it out loud, you inherit the rules. The payment terms agreed on a handshake years ago. The client who has always paid late, but “we’ve never had a problem with them.” The invoice process that lived in the last owner’s head and nowhere else. The boundaries that were never really boundaries, just accommodations that set into policy over time.
Those customers came with their own expectations of how and when they pay, and the previous owner made it work because of who they were and the risks they were willing to carry. What worked for them will not necessarily work for you. If it was a parent’s business, there can be extra weight in changing anything, a feeling you might break what they built. Updating the way your business gets paid isn’t disrespecting what your parent built. It’s the next chapter of it.
The aim is to keep the relationships and make them work for you, so you don’t take on an unhealthy payment structure or someone else’s risk along with the customer list.
If there is a client you are carrying right now, you do not have to work out how to raise it on your own.
Changing how every client pays you, without losing the good ones, is exactly what the Paid Right Accelerator works through, over six intensive learning blocks, alongside other owners and leaders carrying the same thing.
